ParaForma was founded in 2016 by young and upcoming designer Joel Kahn. Originally, he imagined it as a service platform for hobby designers to 3D print their creations. The vision was and still is to enable creativity and uniqueness in a world that is fast-paced, mostly automated and flooded with mass-produced, short-lived fashion. While most jewelry brands use 3D printing to produce everchanging trends of jewelry in high quantity, ParaForma uses this technology to create timeless individual pieces of high quality. Each one of our rings is custom-crafted on order. This is a more sustainable and environmental friendly approach, as there is no wasted materials, no overproduction, and no long storage time.
Fashion trends come and go with every season, but we, at ParaForma, don't want to chase after what's in right now. We believe that every woman has her very own, personal style, and in order to express that, she needs accessories that are as unique and special as she is. That is why we offer a high level of customization for all our jewelry pieces.
Our customers can customize their perfect ring by choosing the shape, texture and material, creating a truly unique piece of jewelry according to their taste and their budget limits. For further personalization, we offer an engraving and embossing service for selected designs.
A personal message can be impressed, or one of our many symbols can be selected to express personal beliefs, choices and lifestyles. We support equality on all accounts. No mattern who you are, where you come from, what you believe in, or what sexual orientation you prefer. For the vision impaired community, we even offer Braille language to customize our rings. ParaForma is the first jewelry design company that made it possible to emboss a personal message or symbol on something as delicate as a ring.
ParaForma is rather unconventional for a jewelry design brand. The ring designs are unique and surprising, the customization process is creative and the 3D-printed embossing and engraving is new and innovative. There is a simple reason for ParaForma's unusual style: joel kahn.
The founder and CEO of ParaForma Joel Kahn has lived in 3 different countries, worked in construction, sailed the world on a cargo ship, developed an concept for an open water fish farming system for inmates, studied architecture and ended up a jewelry designer. He also loves the outdoors, scuba- and sky-diving, kite-surfing and most importantly his 2 puppies Pip and Ollie.
To understand the idea of ParaForma, you first have to understand the man behind it. It's an unusual journey that started in his childhood days. Kahn was born in 1992 in Australia, grew up in the Netherlands, before returning back to Australia, when he was 12. Always on the move, he knows the value of owning something unique, something that matters, instead of a whole collection of nothing special things.
Always having to start over, always being the new kid, he also understands the importance of inclusion and equality. Having made friends from all races, religions and sexual orientations, Kahn was adamant to offer all kinds of symbols, that express this diversity, for embossing and engraving in his rings.
Joel has always been creative and quite handy, drawing and crafting since he was little. So, his decision to study architecture was an easy one. Since travel was in his blood, he returned to Europe to study at the prestigious university IAAC in Barcelona, Spain. What he loves about architecture, is the freedom of designing and learning a bit of everything: construction, statics, math, human psychology and modern technologies like 3D-printing. Fascinated by this technology, he started experimenting, but soon reached the limits of possibilities. 3D-printing is only sustainable and cost-efficient for smaller projects.While Joel worked on multiple projects to improve living conditions, for example through vertical farming, he soon grew too impatient. In architecture, it takes years to see the designs come to life. So, he started designing smaller objects that could be 3D-printed. This is how ParaForma started. Over time, it developed into a jewelry design company and became what it is today.
While Joel is happy to provide all kinds of precious metals and to offer his customers a wide range of customization, he is unwilling to integrate stones and gems into his ring designs:
The rings of ParaForma are unique. Not just because they can be customized to the tastes and likes of each customer, but because each ring design has a story. Joel Kahn’s designs are inspired by his two great passions: architecture and nature. A day at the beach, a walk through the Australian bush, a visit of Gaudi’s Sagrada Familia in Barcelona, it all stimulates his creativity. What sets Kahn’s design-thinking apart from other jewelry designers, is the way he processes those inspirations. Because of his architectural background and his love for modern technology, Joel takes those organic inspirations and turns them into parametric designs.
*Parametric design is a brand new way of combining mathematics and creative thinking go craft new and complex shapes that were previously impossible.
The Pipes texture resembles construction pipes or wires, the backbone of a building. They seem delicate but possess great strength.
The Poly textures is derived from low poly art. A collec-tion of perfectly synchronized triangles. This is geometric precision at its best.
The Smooth texture is untouched, like a white sheet of paper. It’s waiting for someone to pick up a pen and write a story on it.
The Stones texture is inspired by cracks in the dessert. Unbearable living conditions, dry heat. It symbolizes danger, risk and adventure.
The Voronoi texture mimics the wings of a dragonfly. Fragile, ethereal and beautiful. It represents the unbound freedom of flying.
The Surge ring simulates waves crashing onto the beach, rolling over each other, creating a constant ripple, a surge of water.
The Wave wave embodiespure energy. The symmetrical shape is a reminder, that a wave, once in motion, is hard to control.
The Royal ring is an architectural masterpiece. Inspired by the heart, full of love, easy to wound, too precious to reveal to the world.
The Shell ring mimics the form of a jewel, resting on top of the ring. Its simplicity puts design above gems, texture above bling.
The Classic ring isinspired by old-fashioned wedding bands. It symbolizes the lasting love of a happy marriage, unadorned and timeless.
The Morph ring is inspired by the round, hard shell of a turtle. It embodies the protective power and wisdom of this gorgeous creature.
The Ripple ring replicates the arches in a cathedral. Strong, organic curves that hold up the ancient dome of a holy building.
The Rider ring is inspired by a wooden rocking horse and a leather saddle, that Kahn lovingly crafted over weeks (months?), when he was just 18.